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Fritz Trachsler (1898-1970) had the term FRITRA registered as an official trademark in 1958, after using the name FRITRA already for several years as a single company and brand name.
The company was restructured in 1968 and converted into a private limited company. His son, Hans Trachsler (*1934) was appointed director of the board. FRITRA was realigned as an agency and consulting firm.
Alex Trachsler (*1966) took over the operational business at the beginning of the new millennium from his father, who gradually retired from active business…
Keltenstrasse 49, CH-8044 ;
T / +41 44 261 80 13
F / +41 44 251 13 38
E / email@example.com
Our business model maintains the family values: reliability, mutual trust, transparency and sustainability. New contacts by virtue of personal recommendation by one of our partner organizations are considered on the basis of these principles.